Who We Are
Stance Commercial Real Estate is changing the commercial real estate industry profoundly by taking a Stance for service. Equipped with extensive industry experience and in-depth local market knowledge, we guide our clients in making confident decisions to reach their goals. We value time, and work to simplify processes at every step.
Meet Joe and Heidi Stance
Successful business owners have to take risks to see their vision come to reality. For Joe and Heidi Stance, this risk was taken in 2018 when they launched Stance Commercial Real Estate with a vision to change the commercial real estate industry for the better.
Joe started his career in commercial real estate in 2007 while serving tables at the Mission Inn. When he transitioned into full time brokerage three years later, he worked for two mainstream brokerage firms over a 10 year period.
After launching Stance Commercial Real Estate in 2018, Heidi left her 14 year career in education and current role as an assistant principal the following year to join Joe in running the company.
“We believe that if we serve others the way we want to be served, God will provide for our family. This faith is what gives us the ability to focus on service rather than money. As a result, we can guide our clients with integrity and confidence.” Joe & Heidi Stance
This faith-filled approach to business has proven successful. Since launching their brokerage, some of their most recognizable transactions have included:
- The largest redevelopment site on University Ave
- The Life Arts Center in Downtown Riverside
- The former El Torito near Kaiser Riverside.
Along with these they have sold or leased nearly every type of commercial real estate product around the city of Riverside. When asked what CRE product they specialize in they say Riverside and refer to themselves as generalists.
“We believe the most important specialization in CRE is knowing your market.”
Both born and raised in Riverside, Joe and Heidi graduated the same year from Poly High School and reconnected at Sandals Church 16 years later. They are now happily married and have a young son.
Nick Choriego
As a fourth-generation Riversider, Nick Choriego is known for being related to just about everyone—a running joke that speaks to his deep roots in the community. With a passion for Riverside’s growth and a strong desire to see local businesses thrive, Nick’s journey into commercial real estate is a natural fit.
Coming from a family of business owners across various industries, Nick developed a deep curiosity about finance, business operations, and the unique challenges entrepreneurs face. This curiosity led him to pursue a career that allows him to not only learn about different industries but also provide strategic guidance to business owners, landlords, and investors.
Anchored by his faith, Nick approaches every deal with a heart of service, knowing that his work is an opportunity to help others build their businesses and futures. For him, commercial real estate is more than transactions—it’s about being a part of someone’s story and contributing to the continued growth of Riverside’s business community.
CONNECT WITH JOE
CONNECT WITH HEIDI
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What Our Clients Are Saying About Us...
COMMERCIAL REAL ESTATE IN THE INLAND EMPIRE
Commercial Real Estate Product Experience
The Inland Empire, a hub for business and commerce, boasts some of the largest distribution centers as well as numerous retail stores, healthcare facilities, and industrial buildings. The region is progressively improving and expanding and the need for commercial real estate brokers is ever increasing. The faces behind Team Stance are not only expert CRE brokers, they are also locals. Inland Empire business owners, investors, and tenants trust us to have the latest news on all things CRE in the region. Whether you are in the market for a retail space, offices, or a niche building, Team Stance has the knowledge and expertise needed to find you the perfect location.
INDUSTRIAL
RETAIL
OFFICE
INVESTMENT
PEOPLE WE SERVE
Sellers, Buyers, Landlords, Tenants, Investors, & Developers
OUR CORE VALUES
“Serving others the way we want to be served.”
We believe that serving others the way we want to be served will bring success. We measure success by the quality of service we provide, not the number of transactions we close.
What this looks like in practice:
- We put the client’s interests ahead of our own.
- We listen before offering advice.
- We tell the truth, even when it costs us.
- We view service as the standard, not the exception.
The clients we serve are the heroes. We guide them by doing the right thing — even when it’s hard — it’s a non-negotiable.
What this looks like in practice:
- We act with integrity when no one is watching.
- We guide decisions, not transactions.
- We focus on long-term outcomes, not short-term wins.
We refuse to compromise our reputation for a deal, fee, or advantage.
We believe better-educated agents create better outcomes. We commit to continuous learning and to teaching others, knowing that shared knowledge creates value for our clients and the industry as a whole.
What this looks like in practice:
- We are lifelong learners and pursue continual professional growth.
- We invest in credentials that improve client outcomes, including the CCIM designation.
- We teach, mentor, and share best practices.
- We practice commercial real estate as a profession to be mastered, which adds value for everyone we serve.
We live, work, worship, and raise our families here. Growing up in Riverside has created meaningful relationships and deep market understanding that directly benefit our clients.
What this looks like in practice:
- We live where we serve — relationships come before transactions.
We understand the market beyond the numbers because we experience it daily. - We stay connected with local leaders, business owners, and decision-makers.
We have credibility that comes from being known and trusted.
Commitment builds trust and loyalty. We show our commitment by being responsive, available, and fully present for our clients, teammates, and partners. When we take something on, we see it through.
What this looks like in practice:
- We respond promptly and follow through.
- We remain loyal to our team and our clients’ best interests.
- We honor our word and our responsibilities.
We are committed to the Stance Mission.
We accomplish more together than alone. Collaboration and shared accountability create opportunities for everyone we work with. We encourage ideas and innovation to move our team and the commercial real estate industry forward.
What this looks like in practice:
- We collaborate openly and share information, ideas, and resources.
- We support one another in pursuit of excellence.
- We hold ourselves and each other accountable for outcomes.
- We encourage new ideas and innovative thinking.
We work as one team to create better results for our clients and our industry.
Service Approach
The Stance Approach
Equipped with extensive industry experience and in-depth local market knowledge, we have the ability to provide advice that helps our clients make confident decisions. We value your time and we work hard to simplify the process at every step.
We utilize technology that allows our commercial real estate brokerage to be completely mobile, organized, and efficient in executing transactions with ease. At Stance, we are about YOU, plain and simple.